Autoview vs Finestel
Finestel and Autoview both turn a trading signal into a live exchange order without you watching a screen, but they are built for different buyers. Finestel is a crypto-only automation platform that doubles as a white-label business: firms can resell it under their own brand, with plans tiered by how many exchange accounts you connect. Autoview is a webhook execution rail for running your own strategy, across forex, futures, stocks, and crypto, at one flat price with no account-count ceiling and no reselling layer. Which one fits depends on whether you are trading for yourself or building a client-facing business on top of the platform.
What Finestel actually does
Finestel connects a TradingView alert, a custom signal bot, or a copy-trading feed to a crypto exchange over API keys, placing spot or futures orders with support for trailing stops and multi-level take-profit. It also runs a portfolio tracker and a trading terminal alongside the automation itself. The feature that sets it apart is white-label: on the Scale plan, a firm can launch Finestel under its own domain and branding, with a branded client portal and a white-labeled mobile app, plus MLM software for structuring a referral or reseller network. That is real infrastructure for running a trading-automation business, not just using one. Autoview does not offer white-labeling or client-account management; if reselling automation under your own brand is the goal, Finestel is built for it and Autoview is not.
Pricing, plainly
Pricing below is what finestel.com/pricing showed on direct access, 2026-09-10; check the live page before you buy, since a competitor's tiers and limits can move. Finestel's Starter plan is free, with a Hyperliquid promotion covering up to 3 Hyperliquid accounts plus 1 account on any other supported exchange. It includes a 20-orders-per-minute rate limit per connected account, meaning each account you link can send at most 20 orders in any 60-second window before Finestel throttles it. Pro runs $79 a month standard, or $59.30 a month if you pay annually (25% off), and covers up to 5 exchange accounts at the same 20-orders-per-minute-per-account limit, with copy trading and a trading terminal added on top of the Starter feature set. Scale starts from $299 a month standard, or from $224.30 a month annually, and is a customizable, sales-assisted plan: both the account count and the per-account rate limit become negotiable rather than fixed, alongside dedicated servers, dedicated support, and the optional white-label add-on. That white-label add-on covers a custom domain and a branded mobile app (Finestel's own site calls it a TWA), plus the technical development and dedicated support to run it, aimed at a firm reselling the platform, not an individual trader. Finestel's own pricing FAQ asks whether a spot account and a futures account on the same exchange count as one connected account or two; the answer was not visible on this pass, so treat "account count" as Finestel-specific and unconfirmed on that point rather than assuming it matches how Autoview counts a connection. Autoview charges one flat $39.99 a month (or $399.99 a year) per connected exchange or broker, with no account-count ceiling and no separate tier to unlock copy trading, a trading terminal, or reselling rights, because Autoview does not offer reselling at all.
The coverage gap
Finestel supports Binance, Bybit, KuCoin, OKX, Gate, Bitget, Coinbase, and Binance US, with a forex expansion through MT4 and MT5 described as planned rather than live. That is a solid, and growing, crypto lineup, and crypto is the whole current lineup, spot and futures alike (Finestel's own marketing does not separate the two into different coverage tiers). Autoview covers many of the same crypto exchanges, including HyperLiquid, but it also runs forex through OANDA and Capital.com, futures through Tradovate, and US stocks through Alpaca, TradeStation, and Charles Schwab today, not on a roadmap; the current, per-venue list with each connection's own setup guide is at autoview.com/platforms, not repeated here since it changes as coverage grows. If every account you trade is on a crypto exchange, that difference costs you nothing. The moment one of them is not, Finestel has nowhere to send that order yet and Autoview already does.
What Autoview does differently
Finestel's plans scale with how many exchange accounts you connect and whether you want to run the platform as your own branded business. Autoview's plans scale with how many exchanges you personally trade on, at one flat price each, with no account-count tier and no white-label upsell to consider. The alert you send carries the exchange, symbol, side, quantity, and any protective orders, and Autoview places it exactly as written on every connected exchange or broker. Any system that can send a webhook can drive it, not only TradingView, which means the same setup covers a custom script, another platform's alert, or a signal source that already speaks webhook natively.
Which one is for you
If you are building or running a client-facing trading automation business and want your own branded platform, client portal, and mobile app, Finestel's Scale plan and white-label layer are doing real work Autoview does not attempt to replace. If you are trading your own accounts, want coverage beyond crypto, or would rather pay one flat price per exchange than scale a bill with account count, Autoview removes that ceiling entirely. Test it before deciding either way: Autoview's paper trading is free and unlimited on every connected exchange, so you can confirm an order lands correctly before a dollar is at risk.